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Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita


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One of the hottest trends in better bars around the nation is beer cocktails, which see the seemingly unorthodox mixing of beer with spirits, juices, bitters, and syrups to create refreshing combinations that are perfect for drinking outdoors in warmer weather. With the just-released Bud Light Lime-a-Rita, Anheuser-Busch (AB) is jumping on the bandwagon and taking this idea to the convenience-craving masses.

Lime-a-Rita is an 8-percent ABV malt beverage "with natural flavors and caramel color," according to the label, that AB says was inspired by drinkers’ existing habits of mixing Bud Light Lime into margaritas. Available across the country in 8-ounce and 24-ounce cans or 12-ounce bottles, the company encourages consumers to pour the liquid over ice before sipping.

(Of note, the product is toned down to 6-percent ABV so it can be sold along with beer in states that have percentage caps, like Maine, Mississippi, New Hampshire, and Tennessee — which means folks in those states are also missing out on some great high-alcohol craft brews too, it would seem.)

Judging from a random sample of Twitter users who have referenced the drink, the Lime-a-Rita may be on its way to mainstream success, as the general opinion thus far has been positive. Beer enthusiasts are not convinced, however. Early reviews say the drink sips very sweet, with one user exhorting, "Dumb. Drink a beer and grow chest hair."

Big Beer has been looking for ways to revive sagging sales, which dropped 1.5 percent by volume last year (even as craft beer sales continue to surge). The diversification into pre-mixed beer drinks (started in 2008 with the introduction of Clamato-containing Chelada) is seen as one way to bring customers back into the fold. The moves echo those of the soda corporations, who in recent decades have seen sales of their juice, water, and energy drinks infringe on mainstays like Coca-Cola or Pepsi.

AB’s "margarita in a can" has been released just in time for Cinco de Mayo, which is celebrated in the U.S. in honor of Mexican heritage and pride, and often includes the imbibing of many Mex-inspired drinks. While Lime-a-Rita may offer convenience, our suggestion is to make the extra effort by picking up a few lemons or limes and some tequila (and maybe a crisp lager too) and mixing up your own, or just head to your favorite bar where pros can mix up a fresh cocktail for you, instead.

— Danya Henninger, The Drink Nation


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


Q+A: Maria Menounos and the Margarita in a Can

You may or may not know Maria Menounos as the breakout competitor on Dancing with the Stars, the strangest massively-popular show we can think of, or as the co-host of Extra, or as the occasional WWE wrestler. But you should definitely know her, and you definitely already know Bud Light. In anticipation of Cinco de Mayo this Saturday, Menounos took some time just now to try and explain this new Bud Light Lime-a-Rita, for which she is the spokeswoman, to us and to the world.

ESQUIRE: I guess, first off, congratulations on your perfect score on Dancing with the Stars.

MARIA MENOUNOS: Thank you.

ESQ: Very exciting, right? How does that line up with your win on WrestleMania?

MM: Dancing with the Stars, for me, is the most vulnerable I've ever had to be in front of people. Dancing is something that I've never been comfortable with. It's nothing I've ever trained in, so I started completely fresh. Even though I'm not a wrestler, I grew up wrestling with my cousins. We'd watch the moves on TV and replicate them, sometimes more painfully than we probably would have liked.

ESQ: So you're more gifted as a wrestler than as a dancer?

MM: I don't know! I think three "10"s is starting to say I'm becoming a dancer.

ESQ: And now you're selling us Bud Light Lime-a-Rita.

MM: Yeah. We're hosting a huge party at the poolside of Mandalay Bay [Hotel in Las Vegas], and I'm bringing some of my cast mates from Dancing with the Stars down. I jumped at the chance to do it. 'Cause A, I've always been a Bud Light fan. B, I'm obsessed with the Lime-a-Ritas. And C, we need some pool time.

ESQ: And just in time for Cinco de Mayo. But what does a Greek girl from Boston know about margaritas and celebrating a Mexican holiday?

MM: Well, everyone thinks I'm Latin. With Dancing with the Stars, we've hammered home the Greek thing, but everyone always thought I was Latin. So I always say I'm Latin in my heart. I love margaritas. It's funny &mdash I don't like alcohol generally. If you see me out anywhere, I always have a But Light in my hand. Then there are those rare moments when I like a margarita. This was perfect, because it's a margarita with a little bit of Bud Light. I've been drinking it this morning, and I'm feeling kind of guilty, because it's 8 a.m., and I'm gonna start working soon for Extra, and I might be drunk by then. Just kidding.

MM: Nothing wrong with an 8:30 a.m. buzz.

ESQ: It sounds like the perfect drink for you. But how am I supposed to take a crack at this thing, if I don't want to be harassed by my friends?

MM: How would you get harassed? It's still a Bud Light. It's just a sweeter alternative. How about that?

ESQ: That's what I can tell them?

MM: It's in a can, so it's still cool. You're not drinking this fancy-looking thing. You can pour it over ice. No one's going to know that you're drinking a margarita. But there's nothing wrong with drinking a margarita in the first place.

ESQ: I can say I have Maria Menounos's approval.

MM: I mean, c'mon. Really? You'd be afraid to crack this open?

ESQ: I just feel like I would have to expect a little bit of chastisement.

MM: That's crazy. That's seriously crazy.

ESQ: I'll give it a whirl then. Is there a Greek version of Cinco de Mayo? Like where you all do ouzo shots all day?

MM: Ah, we don't. We have Greek Independence Day. It's generally about parades and floats and things. Maybe I should create something. Maybe have a Bud Light Greek-a-Lita.

ESQ: There you go. Mix it with olive oil or something.

MM: Put some ouzo in there. Some metaxa. I'm gonna work on that. Some Bud Light Metaxa. That's what we should do.

ESQ: Sounds delicious. Do you usually have a big celebration for Cinco de Mayo?

MM: I've always wanted to, but I generally work 365 days a year. With Dancing with the Stars, we're rehearsing seven days a week. We're actually going to be rehearing before and after the Cinco de Mayo party. Could be interesting after a few Lime-a-Ritas?

ESQ: You've never danced drunk?

MM: No. But you know what? Maybe it'll help. I'm doing the Samba. So I need to be a little loose.

MM: And the Waltz. After a couple of Lime-a-Ritas, maybe Derek [her dance partner] will be impressed with my hand movement. That kind of didn't come out right, did it? [laughs] Oh well.

ESQ: It looks like that's all the time we have to talk to you. We squeezed it in.

MM: Alright. I'm telling you, dude, it's in a can. Don't be nervous.


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